Maybelline Plans Garnier Skin Care Launch in US

Beauty giant Maybelline (owned by L’Oreal) will extend its brand of Garnier hair care into skin care in the United States, early next year.

The fifteen product facial care line, named Garnier Nutritioniste, is already available in Europe, and will compete in the US against companies such as Procter & Gamble (Olay), Johnson & Johnson (Neutrogena), and some lines of its parent company, L’Oreal.

The line will position as the ultimate choice for skin care combining the best of nutrients and dermatology. This means the line will focus on being good for you, as it improves your skin and makes you more beautiful too.

The line will focus on cleansing, firming, and skin cell regeneration, and the cost is expected to range from $5.99-$16.99.

In the cleansing line, Nutrioniste Nutri-Pure, there will be a gel cleanser, detoxifying cream cleanser, a moisturizing cream scrub, and wet cleansing towelettes (presumably for removing makeup).

The Ultra-lift line is targeted at women over age 40, and will include firming cream, firming serum, and anti-wrinkle cream. This line will include omega fatty acids and rice protein in the ingredients list.

The third line, Skin Renew, will include moisture cream, regenerating serum, SPF lotion, and a home microdermabrasion kit. This line will contain antioxidants such as Vitamin C and lycopene.

If you like the Garnier hair care products, watch your shelves for the appearance of the Garnier Skin Care line in early 2007.