A new study identifies that tanning may be an addictive behavior, similar to an addiction to drugs or alcohol.
This has important implications for education about sun-safety. If tanners are truly addicted to tanning, messages like, “don’t tan” are not going to be that effective.
Research previously published suggests that UV (ultraviolet) light, either from natural sources like the sun, or indoor sources, like tanning beds, causes the release of endorphins, which are the brain’s ‘feel good’ chemicals. Endorphins are often released during intense physical exercise and account for the so-called “runner’s high”. More on Women May Be Addicted To Tanning
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